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THE PROFITABILITY CRASH COURSE

FOR WEDDING AND PORTRAIT PHOTOGRAPHERS

READY TO BE MORE SUSTAINABLE AND PROFITABLE IN YOUR BUSINESS?

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JOIN US IN CREATING THE LIFE AND BUSINESS OF YOUR DREAMS!

START LEARNING NOW!

"IT CHANGED EVERYTHING.

At the time my packages were like $200 to $400. I wasn't making a living, it was just an expensive hobby. I did the workshop and it just totally changed my perspective on what my business could be. I got into this because I liked to take pretty photos, but no one ever taught me how to run a business and how to make money and feed my family and pay my bills.

 

I went to this workshop and it just changed everything."

- Sarah Grayson

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CAN'T WAIT TO START ON YOUR BUSINESS?

WANT TO STAY IN THE KNOW AND HEAR ABOUT NEW COURSES?

Woohoo! It'll be in your inbox shortly!

SUBSCRIBE AND GET OUR WEBSITE CHECKLIST NOW!

IT DOESN'T HAVE TO BE THIS HARD!
YOU GET TO DECIDE WHAT KIND OF LIFE AND BUSINESS YOU WANT TO HAVE.

Wait! Pricing doesn't have to be hard?

But what about selling products?

What if I keep changing my mind?

What if I'm just starting out?

That's right! Pricing can be so simple!

SO easy! We've got you covered!

We've been there, we've got the tools to help!

This is a great time to build those foundations!

UNCAP YOUR POTENTIAL.

WHAT YOU GET IN

THE PROFITABILITY CRASH COURSE

OVER 10 HOURS OF VIDEOS PLUS WORKBOOKS AND WRITTEN CONTENT!

 
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"IT WAS HONESTLY JUST EXACTLY WHAT I NEEDED.

I’ve been running my photography business for 6 years now, without really knowing how to run a business so have been muddling my way through after being made redundant from my job at a newspaper and throwing myself into the world of freelance work.

 

It was awesome to extend my photography community by meeting some new faces and it was great to invest the time to further educate myself on how I can do things smarter and working on providing a complete experience for my clients!"

- Christine Cornege

THE PROFITABILITY CRASH COURSE

ENROLMENT IS OPEN

THIS IS YOUR CHANCE TO CREATE A BUSINESS THAT WORKS FOR YOU

"A TOTAL GAME CHANGER.

Thanks to It Doesn't Have To Be This Hard, I definitely feel like I am on the right track to grow my business, to be forward thinking, and growth minded. The knowledge and experience from Ruth and Haley was so beneficial and I no longer feel like I am fumbling in the dark. A photography business is about so much more than just taking pretty pictures. You could take the most beautiful portraits in the world but if you were undercharging, burning yourself out, not goal setting or planning - it is only ever going to be a really expensive hobby! This workshop will give you the knowledge to make your business profitable, to have family time, to sustain your lifestyle, to give yourself a raise, to have holidays, to meet your goals and create the life you want."

- Caitlin Spear

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FEELING OVERWHELMED? THE BURN OUT IS REAL.
START YOUR JOURNEY TO HAVING THE LIFESTYLE YOU DREAM OF WITH OUTSOURCING!

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THE PHOTOGRAPHERS GUIDE TO OUTSOUCRING

Everything you need to start your outsourcing journey and become more time rich in your life and business!

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"BECAUSE OF YOU, I HAVE FOUND THE COURAGE TO BACK MYSELF.

After doing your amazing workshop I have found the courage to back myself. I have up-sold from individual digital sales to selling prints, frames and even an album. I've had a 4 figure quote accepted and product samples prints and big plans in place.

 

I cannot thank you ladies enough. The workshop really has changed things for me."

- Rachel Hume

Hi, we are
Haley & Ruth!

We are the Photographers and Educators behind...

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Together we founded 'It Doesn't Have To Be This Hard' over a shared love of photography, growth, business and a coffee date that turned into quite a few hours...

WANT TO LEARN ONE-ON-ONE? PHOTOGRAPHY MENTORING IS AVAILABLE FOR THOSE THAT ARE READY TO SMASH OUT THEIR GOALS!

We can't wait to help you on your journey towards creating a life and business that serves you. Choose your mentor...

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YOU ARE ALLOWED TO DREAM BIGGER.

No one else is going to give you a 6 monthly pay rise. No one else is going to be like, "oh no, those photographs are worth far more, let me pay you more". No one else is going to give you a bonus at the end of the year or pay you sick leave. That's on you.

We set the scene as to our own worth. No matter how much of an imposter we feel like, we are are allowed to dream bigger than our current 'reality'.