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LEARN AT YOUR OWN PACE

THE PROFITABILITY CRASH COURSE

Over 10 hours of video as well as written content and activities!
It doesn't have to be this hard! You get to decide what kind of life and business you want to have. Yep, that's right. You are the one in charge of what you charge, so let's set your business up to be more sustainable and profitable!
$450
LET'S SMASH THOSE CEILINGS

WAIT, WHAT DID YOU SAY?!

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I'm sorry, what! Pricing doesn't have to be hard?
That's right! Pricing can be so simple! 
Products terrify me, I've got no idea where to start!
So easy, we've got your covered and we share our favourites!
I don't want to have to sell in person.
That's so fine, let us show you how you can do it all online too!
I've been in business for years but I want more!
Heck yes! Let's do this together!
What if I keep chopping and changing?
We've been there, we've got the tools to help!
I'm just starting out, can I do this course?
Starting out is a great time to set these foundations in place!
I'd love to leave my full time job but I'm not sure I can!
Your business can be as profitable as you make it and if we can do it, so can you!
I'd love to incorporate in person selling!
Epic, let us show you how we do it!
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I NEED THIS!

GET A SNEAK PEEK

WHAT IS A DEFAULT THOUGHT?
And how does it effect us in our business? The narratives we tell ourselves about the world and about ourselves are the foundation of how we interact with the world. Including how we feel about asking for money for our services!
WE ARE SO EXCITED FOR YOU!

"Because of you, I have found the courage to back myself. After doing your amazing workshop I have found the courage to back myself. I have up-sold from individual digital sales to selling prints, frames and even an album. I've had a 4 figure quote accepted and product samples printed and big plans in place. I cannot thank you ladies enough. The workshop really has changed things for me." - Rachel Hume

You think about money a hell of a lot more than you think you do. And sometimes those conversations you have in your head, they're not all that beneficial to your business or even your day to day life. Let's unpack those limiting beliefs and internal stories and arm you with some tools to kick their butts!
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MONEY MINDSET

01

MONEY MINDSET   |   DEFAULT THOUGHTS   |   COMMON OBJECTIONS
It's about putting a plan in place for where you want to be and what you want to earn, so that you know what you need to charge for the business model THAT you choose. Let's nail the foundations of your business and the WHY behind your pricing so you feel confident charging what you need to, without compromising on the life you want to have!
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TURNOVER & MONEY

02

LEARN YOUR WHY   |   SET YOUR TURNOVER GOALS   |   DISCOVER YOUR SALES AVERAGE
Once you know how much you need to charge, you can choose what pricing model you want and figure out what methods of selling will work best for you! We promise you pricing doesn't have to be complicated or hard! Make an informed decision for yourself whether you want to sell online, upfront or in person and get real tools to help you uncap your earning potential!
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PRICING & PRODUCTS

03

PRICING MODELS   |   PRODUCTS & DIGITALS   |   SITTING FEES AND PACKAGES   |   THE SALES PROCESS   |   ONLINE SHOPS   |   IN PERSON SELLING   |   START UP PRICING & HOW TO CHANGE YOUR PRICES   |   CLIENT RETENTION

"At the time my packages were like $200 to $400. I wasn't making a living, it was just an expensive hobby. I did the workshop and it just totally changed my perspective on what my business could be. I got into this because I liked to take pretty photos, but no one ever taught me how to run a business and how to make money and feed my family and pay my bills. I went to this workshop and it just changed everything." - Sarah Grayson

BUT WHO ARE YOU EVEN?

WE'RE RUTH & HALEY!
We are the two photographers and educators behind this course! We each run 6 figure businesses while only working the number of hours we want to! Between the two of us, we have over 25 years worth of experience and shoot weddings, newborns, maternity, families, couples, video, headshots, commercial & portraits! One thing you could always say about us is that we are always, always up skilling!
MORE ABOUT RUTH...
MORE ABOUT HALEY...
HELL YES! LET'S DO THIS!

FAQ

01

Can I buy individual segments?

Yes! We've split the course into three individual courses you can now purchase, Money Mindset, Money & Turnover and Products and Pricing. BUT it is better value to buy them all together here.

02

Who is this course for?

Anyone who is a photographer, regardless of what level you are or what genre you shoot. This course is designed in a way that can be implemented across different genres and business models.

03

How long will I have access?

You'll be able to access the course for 12 months! Plenty of time to truck through the course at a slower pace or come back and re-visit segments as your business grows.

04

Is it just for portrait photographers?

Heck no! This course has elements that will benefit you no matter what genre you shoot!

"I 100% recommend It Doesn't Have To Be This Hard to anyone who is running a photography business of any genre. I was lucky enough to be at the last workshop and I learnt a lot about the business side of things. I learnt that there is actually a method to price your services and how to allocate your finances. I have been practising this ever since and it has helped me a lot in the sense that I know exactly where I stand with my personal and business finances, which in turn helps to make pricing decisions for future jobs. Also Haley has personally been incredibly helpful to answer any questions I have in the process of setting up our studio." - Rob Menzes

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READY?

LET'S DO BUSINESS BY CHOICE NOT BY CHANCE.

Don't hesitate! Let's uncap your potential, uncap your business and smash those ceilings you've set for yourself!
START NOW FOR JUST $450
DON'T KEEP PUTTING IT OFF
THAT'S ONLY LIKE TWO MINI SESSIONS!
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GET THE STAND ALONE SEGMENTS

NEED A SMALLER INVESTMENT?

We've got you!
Choose the segment that best suits your needs!
FROM$90
LET'S GET STARTED
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LISTEN TO THE PODCAST

Want more education? The 'It's A Hard Business' Podcast is for creatives, entrepreneurs and business owners wanting a great listen!

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